Rights group urges Western firms to stop Belarus TV ads, Marketing & Advertising News, ET BrandEquity

Rights group calls for Western Companies to stop Belarus TV ads A German-Swiss group that campaigns for human rights in Belarus called Wednesday for Western companies to stop buying airtime for advertising on the authoritarian country’s state broadcasters. Libereco said major consumer goods companies such as Procter & Gamble, Nestle […]

The short and short of it, Marketing & Advertising News, ET BrandEquity

High engagement rates and shareability have made videos the staple of brands and audiences alike. In this panel discussion, moderated by Varun Duggirala, co-founder and chief content officer, The Glitch, panelists Utsav Malhotra, chief operating officer, Noise; Nick aka BeYouNick, digital content creator; Om Jha, associate director – media, PepsiCo […]