The Business Research Company offers “Digital Advertising Global Market Report 2021: COVID 19 Impact And Recovery” in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trends and strategies that players in the market can adopt.
The digital advertising market report describes and explains the global digital advertising market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.
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The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
The global digital market is expected to grow from $155.53 billion in 2020 to $179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $281.32 billion in 2025 at a CAGR of 11.8%.
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Some of the major players of the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, PwC Digital Service, IBM iX, Web Net Creatives, iProspect, WebFX, Disruptive Advertising, Thrive Internet Marketing Agency, Topspot Internet Marketing, PBJ Marketing, Adster Creative, Boostability, 97 Switch, Youtube.
The countries covered in the global digital advertising market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The regions covered in the global digital advertising market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The global digital advertising market is segmented –
1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
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Few Points From Table Of Content
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Impact Of COVID-19 On Digital Advertising
5. Digital Advertising Market Size And Growth
26. Africa Digital Advertising Market
27. Digital Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Advertising Market
29. Digital Advertising Market Future Outlook and Potential Analysis
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