The winners of the third edition of the SPOTT Awards 2021 were announced on Thursday following the two days of iStream Congress 2021. A total of 37 gold, 20 silver and 15 bronze were announced under different categories.
The awards honour brilliance in video and audio streaming and recognise the efforts and achievements of the creators, platforms, and marketers.
AXE – Hindustan Unilever and Mindshare India bagged gold for Axe – The Right Click campaign under the Brand Promotion on OTT Platforms category. In the same category, Cricket Snacking Partner campaign by Candyman Fantastik and ITC Sixth Sense bagged silver.
Nestlé India and JioSaavn were conferred gold for KitKat: Musical Breaks campaign under the Brand Promotion on Audio or Music Streaming Apps category. In this category, Spotify bagged silver for Marvel Avengers – Powered By Intel campaign. Two bronzes were announced in this category, Pizza Hut Voice Activated Ad and Unacademy presents Let’s Crack It with Cyrus Broacha, both on Gaana bagged bronze each.
The awards, which seek content that is fresh, campaigns that are engaging and ideas that are innovative, were segmented in five main categories further divided in sub-categories.
Netflix bagged the OTT Platform of the Year gold award.
Applause Entertainment received gold for Scam 1992 – The Harshad Mehta Story under the Web Series- Hindi category. It also bagged gold under the Directors category for the same web series. The gold under the Production House / Content Studio category also went to Applause Entertainment. In the Cinematographers category, Applause Entertainment bagged gold for Pratham Mehta for Scam 1992 – The Harshad Mehta Story.
In the Influencer Marketing Campaign sub-category, Dineout grabbed the gold for GIRF 2021 campaign. The silver went to MakeMyTrip India Pvt. Ltd. & Glitch Media & Eleve Media for MyIndia. Bronze was won by Oreo & Team PoP (Digitas + Leo Burnett) for Oreo ReciPic campaign.
Amazon Prime Video India & SoCheers bagged gold for Bandish Bandits S2 under the Web Series Marketing Campaign category. Two silvers were announced in this category. One went to Disney+ Hotstar VIP for Aarya, and the other one was won by Amazon Prime Video India & SoCheers for Mirzapur S2.
In the Viral Video category, gold was announced for Benaras MediaWorks & Trigger Happy Entertainment & Dentsu Webchutney for The Most Reported Trailer (Film – Thappad). Silver and bronze in this category went to Truecaller & Wirality Media for Call Reason Stories and Shabd.
The gold under the Game Changer of the Year – Video streaming category was won by MX Player. The gold under the Game Changer of the Year: Audio Streaming category went to Agrahyah Technologies (aawaz.com).
Tillotama Shome and Vinay Pathak for ZEE5’s Chintu Ka Birthday bagged gold each under the Performance in a Leading Role: Female – Web Film and Performance in a Leading Role: Male – Web Film categories respectively.
Shalini Vatsa for Ludo (Netflix) was conferred gold under the Performance in a Supporting Role: Female – Web Film category. Manoj Bajpayee for Mrs. Serial Killer (Netflix) bagged gold under the same category for male.
Kenny Sebastian for The Most Interesting Person in the Room (Netflix) bagged gold under the Stand-up Comedian (Male / Female) category.
Pratik Gandhi for Scam 1992 – The Harshad Mehta Story (Applause Entertainment) bagged gold under the Performance in a Leading Role: Male – Web Series category. Two golds were announced in the Performance in a Leading Role: Female – Web Series category. Nimra Bucha for Churails (ZEE5) and Aaditi Pohankar for She (Netflix) received gold each in this category.
Hoichoi’s Taqdeer bagged gold under the Web Series – Local category. In the same category, Samantar – Marathi (GSEAMS) received bronze.
In the Web Film – Hindi category, Pagglait (Netflix) bagged gold. Chintu Ka Birthday (ZEE5) received silver. Pareeksha – The Final Test (ZEE5) and Ludo (Netflix) won a bronze each in this category.
Pitta Kathalu and Paava Kadhaigal (Both Netflix) won gold and silver respectively under the Web Film – Local category.
This year, two web series got a special mention by the jury. Four More Shots Please! Season 2 (Pritish Nandy Communications) and Undekhi (Applause Entertainment) under the Web Series – Hindi category.
Last week, a total of 145 shortlists were announced under different categories by the jury led by jury chair, Raj Nayak. There were other 32 jury members, who were part of the Screening Jury and Grand Jury processes.
Full list of winners: Click here
Check shortlists here
Check the judging process