Rights group urges Western firms to stop Belarus TV ads, Marketing & Advertising News, ET BrandEquity

J@vier M@rceli
Rights group calls for Western Companies to stop Belarus TV ads
Rights group calls for Western Companies to stop Belarus TV ads

A German-Swiss group that campaigns for human rights in Belarus called Wednesday for Western companies to stop buying airtime for advertising on the authoritarian country’s state broadcasters.

Libereco said major consumer goods companies such as Procter & Gamble, Nestle and Mars were among the top advertisers on Belarusian state TV, according to a week-long analysis of primetime ads last month.

“Western companies must immediately end their financial support for dictator Alexander Lukashenko’s propaganda TV,” the group said.

Contacted for comment by The Associated Press, Swiss food and drinks giant Nestle said that “as a matter of principle, we do not position ourselves along political lines in the countries where we operate, and we comply with all applicable laws and sanctions.”

Activists are up in arms as trees cut to accommodate hoardings…

In a statement, the company said advertising was an important way to reach consumers but that after a regular review “we have already significantly reduced our advertising budget for Belarus.”

Sandoz, a subsidiary of Swiss pharmaceutical company Novartis, said it complies with “all relevant national and international regulations and requirements.”

“We continue to carefully monitor developments in the country and to evaluate the situation accordingly,” the company said in a statement.

Next Post

Sweet Anita reveals she was robbed & stranded with credit cards and more stolen

Twitch sensation Sweet Anita has revealed that she was robbed and stranded in London during an incident on the train.  Sweet Anita has become one of Twitch’s most famous faces, but equally has admitted that her life is anything but rosy. From discussing her struggles with being sexualized by her […]