Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the games would damage their brands. According to people working directly with some of the 47 big sponsors of the games, Japanese companies have asked advisers whether they should embrace the Olympic […]
brand
Known to give birth to new brands, Jay Solanki calls himself Brand gynecologist!
Why do you need a consultant for a startup for FMCG? Launching FMCG (Fast Moving Consumer Goods) products in an Indian market is a tricky proposition. One doesn’t know the quantum, scale and stages of investment. While you are up against the established giants in business fighting to hold your […]