A total of 145 shortlists were announced under different categories for the third edition of Spott Awards 2021. The shortlists were announced on July 19, days after the jury met on July 16. There are 33 jury members including the jury chair. All 32 jury members are part of the […]
BrandEquity
IAA to host virtual panel discussion with marcom leaders, Marketing & Advertising News, ET BrandEquity
The India chapter of the International Advertising Association (IAA) will host a virtual panel discussion with leaders of the marcom industry on 27th July at 3.30pm. Their subject will be gender sensitisation in media and its impact on children and their future. The panelists include Rana Barua (Hon’ treasurer, AAAI […]
Netflix growth plan tops Wall St watchlist as lockdown love fades, Marketing & Advertising News, ET BrandEquity
The company logo and view of Netflix headquarters in Los Gatos, Calif. (File photo) Netflix Inc’s plans to revive its slowing subscriber growth will be in focus when it reports second-quarter results on Tuesday, as lockdown binge-watching subsides and competition from Disney+ and HBO Max ramps up. Netflix has forecast […]
Super effective techniques for digital branding, Marketing & Advertising News, ET BrandEquity
Indian firms aren’t far behind and have realised the importance of this transformation and realise that innovation isn’t just a competitive advantage but a necessity. (iStock image) By Shaunik SachdevTowards the end of 2019, my wife (then fiance) & I were setting up our house, coordinating from two different cities. […]
The business perspective of OTT with Dan Rayburn, Marketing & Advertising News, ET BrandEquity
There is a string of choices for OTT platforms to binge our favorite shows. But that’s the consumer side of things. To discuss the current market drivers’ restraints and best practices in the ever-evolving global streaming media landscape, Baishakhi Dutta indulged in a virtual discussion with Dan Rayburn, streaming media […]
9X Media MD Pradeep Guha passes away, Marketing & Advertising News, ET BrandEquity
Pradeep Guha passes away Managing director of 9X Media Pradeep Guha passed away today, on 21 August after battling stage 4 liver cancer. Reports suggest that Guha was put on a ventilator on Friday morning, and succumbed to the disease on Saturday. Fondly known as PG, Guha was the producer […]
Misinformation at public forums vexes local boards, Marketing & Advertising News, ET BrandEquity
There are plenty of places to turn for accurate information about COVID-19. Your physician. Local health departments. The U.S. Centers for Disease Control. But not, perhaps, your local government’s public comment session. During a meeting of the St. Louis County Council earlier this month, opponents of a possible mask mandate […]
Rhiti Group partners with Kanodia Group to launch ‘RDX Play’, Marketing & Advertising News, ET BrandEquity
Rhiti Group, one of India’s fastest growing conglomerates across sports, health and fitness, branded retailing, and film production, along with Kanodia Group, a pioneer in the cement industry, on Monday announced the launch of RDX Play, an entertainment platform focused on discovering and promoting real talent in India and helping […]
Facebook bans Taliban supporting content, Marketing & Advertising News, ET BrandEquity
Facebook bans Taliban supporting content Facebook announced that it has banned the Taliban and all content supporting the insurgents from its platforms as it considers the group to be a terrorist organisation. The company says it has a dedicated team of Afghan experts to monitor and remove content linked to […]
How China’s influencers are promoting a culture of online lynching, Marketing & Advertising News, ET BrandEquity
Chinese internet users had called for a boycott of H&M, Nike, Burberry, Adidas and a few other western fashion brands, when the United States, United Kingdom, Canada, and the European Union announced sanctions on Chinese officers over Beijings treatment of Uyghurs in Xinjiang in March 2021. Tracy Wen liu of […]
Instagram’s step towards combatting offensive comments and abuse, Marketing & Advertising News, ET BrandEquity
Instagram unveils new tools to combat offensive comments Facebook-owned Instagram has announced to introduce a set of new features to help protect people from offensive comments and abuse on Instagram. The new features will allow people to limit comments and DM requests during spikes of increased attention. Also, there will […]
Mozilla slams Facebook for banning accounts of NYU researchers, Marketing & Advertising News, ET BrandEquity
Firefox browser developer Mozilla has slammed Facebook for terminating the accounts of New York University researchers, saying that the claims made by the social network “simply do not hold water”. Facebook has banned personal accounts and platform access associated with researchers from New York University (NYU) for allegedly violating its […]
Rights group urges Western firms to stop Belarus TV ads, Marketing & Advertising News, ET BrandEquity
Rights group calls for Western Companies to stop Belarus TV ads A German-Swiss group that campaigns for human rights in Belarus called Wednesday for Western companies to stop buying airtime for advertising on the authoritarian country’s state broadcasters. Libereco said major consumer goods companies such as Procter & Gamble, Nestle […]
Netflix bags OTT Platform of the Year, Marketing & Advertising News, ET BrandEquity
The winners of the third edition of the SPOTT Awards 2021 were announced on Thursday following the two days of iStream Congress 2021. A total of 37 gold, 20 silver and 15 bronze were announced under different categories. The awards honour brilliance in video and audio streaming and recognise the […]
The short and short of it, Marketing & Advertising News, ET BrandEquity
High engagement rates and shareability have made videos the staple of brands and audiences alike. In this panel discussion, moderated by Varun Duggirala, co-founder and chief content officer, The Glitch, panelists Utsav Malhotra, chief operating officer, Noise; Nick aka BeYouNick, digital content creator; Om Jha, associate director – media, PepsiCo […]