Why Is Marketing Personalization So Hard?

J@vier M@rceli

PHOTO: Adobe Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize content. In fact, according to Gartner, by 2025, […]

SEC Marketing Rule Emerges as Top Compliance Concern

J@vier M@rceli

Implementing the Securities and Exchange Commission’s recently finalized marketing rule has cropped up as the No. 1 concern for investment adviser compliance officers.   According to the Investment Adviser Association’s 2021 Investment Adviser Compliance Testing Survey, advertising/marketing was identified by 58% of survey respondents as the “hottest” compliance topic—up 33 percentage points from […]

Top 12 Most Common Marketing Mistakes to Avoid

J@vier M@rceli

Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls and make simple marketing mistakes. You’re sabotaging yourself. There are plenty of challenges already – we […]

New and Improved NetBlaze App Streamlines, Simplifies, and Automates Digital Marketing to Support Small Business Success

J@vier M@rceli

App’s ‘Done-for-You Solutions’ Help Businesses Get Found, Get Customers, and Get Results NetBlaze Dashboard NetBlaze’s affordable and powerful suite of digital marketing tools that help grow your bottom line and increase revenue. NetBlaze’s affordable and powerful suite of digital marketing tools that help grow your bottom line and increase revenue. […]