DAYTONA BEACH — As the World’s Most Famous Beach enters the homestretch of a booming summer tourism season, the Halifax Area Advertising Authority board of directors met this week for a brainstorming session to turn that momentum into a long-term plan for the destination’s future. Over more than 90 minutes, the […]
tourism
Retiring Collier County tourism director Wert put Naples ‘on the map’
Wert takes great pride in sports and international tourism, which barely existed when he took the job. Wert’s greatest moments include the many awards the tourism bureau’s creative marketing and advertising have received in a competitive field. Wert has hinted that he’s not done working with the tourism industry just yet. When […]