JPMorgan Chase to buy Zagat owner in bid to boost premium credit cards

J@vier M@rceli

JPMorgan Chase has reached a deal to buy The Infatuation, the parent company of restaurant review brand Zagat, according to a joint statement from the bank and media company on Thursday.

Financial terms of the deal were not disclosed.

Founded in 2009, The Infatuation is a food and dining website that reviews restaurants in major US cities like New York and Los Angeles, as well as internationally. It bought Zagat, the restaurant review brand, from Alphabet Inc in 2018.

JPMorgan plans to offer up the website’s reviews and possibly special access to its annual food festival, EEEEEATSCON, to its customers and credit card holders, like those of its high-end Sapphire card.

“This is another step to expand the opportunities we can give our customers in dining,” JPMorgan spokesperson Ashley Dodd said.

JPMorgan’s Chase Sapphire Reserve card has been popular with affluent millennials since it launched in 2016 with offers for special access to sports and entertainment events and travel lounges, and generous spending bonuses and rewards points.

Two men onstage at The Infatuation's food festival EEEEEatscon 2019
JPMorgan Chase may leverage its purchase of The Infatuation to offer some Chase customers special access to The Infatuation’s annual food festival, EEEEEATSCON.
Getty Images

The bank has not ironed out how it will integrate The Infatuation’s content and events into its app or other tools, Dodd said.

But it could resemble the bank’s partnership with Tock, a reservation booking platform that powers the dining section of Chase’s credit card rewards website. When a customer uses rewards points to order delivery from a restaurant, Tock handles the transaction.

A 2000 Zagat guide with a map of Los Angeles restaurants
The Infatuation bought Zagat, the long-running restaurant review brand, in 2018.
Los Angeles Times via Getty Images

American Express Co had a similar partnership with Resy, a popular restaurant reservation service. Amex ultimately bought Resy in 2019.

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