Managing director of 9X Media Pradeep Guha passed away today, on 21 August after battling stage 4 liver cancer. Reports suggest that Guha was put on a ventilator on Friday morning, and succumbed to the disease on Saturday.
Fondly known as PG, Guha was the producer of Bollywood movie ‘Fiza’, worked as the president for The Times of India Group, served as the chief executive officer for Zee and was the MD at 9XM before he left for his heavenly abode.
He was associated with TOI for 29 years and played a key role in the rise of BCCL, he was associated with Zee from 2005-2008 and was associated with 9XM for 11 years.
The industry took to Twitter to share their condolences.
Condolences to Pradeep Guha’s family and colleagues… he was a veteran of the media industry. Always filled with larger-than-life ideas and a track record of executing them effortlessly. His colleagues at @IAA_India will miss his presence.
— Anant Goenka (@anantgoenka) August 21, 2021
Terrible day for media marketing in India. RIP #PradeepGuha . Outstanding marketer and perfect foil to Samir Jain, when he masterminded the Times Group’s spectacular growth .
— Vivek Sengupta (@vsengupta) August 21, 2021
My dearest PG you were always the KING who was the most successful ‘Queen maker’. May we, your protégés always keep your memory alive and shining bright and may you always watch over us as you have always done. #RIP . @priyankachopra @deespeak @thesushmitasen
— Lara Dutta Bhupathi (@LaraDutta) August 21, 2021
Deeply deeply devastated to learn that Pradeep Guha has just passed away. A brilliant marketing man and a superb strategist. And always a fine human being. He added enormous value to the @timesofindia : rest in peace and Om Shanti.
— SUHEL SETH (@Suhelseth) August 21, 2021
The King has gone , RIP @guhapradeep Long live the King .. you shall be missed PC : PG da agreeing to pose for me at AdAsia Bali a few years ago @IAA_India @TheAdClub_India @AAAIOfficial pic.twitter.com/sGMkj3Yg0u
— Pradeep Dwivedi® (@PradeepDwivedi) August 21, 2021
MY MENTOR, BOSS, n SUPPORTIVE FRIEND ALWAYS… PRADEEP GUHA…passed away today. Will be remembered by many of us with eternal gratitude pic.twitter.com/jKoAL8W4ll
— khalid mohamed (@Jhajhajha) August 21, 2021
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