IAA to host virtual panel discussion with marcom leaders, Marketing & Advertising News, ET BrandEquity

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IAA to host virtual panel discussion with marcom leadersThe India chapter of the International Advertising Association (IAA) will host a virtual panel discussion with leaders of the marcom industry on 27th July at 3.30pm. Their subject will be gender sensitisation in media and its impact on children and their future.

The panelists include Rana Barua (Hon’ treasurer, AAAI and Group CEO, Havas Group, India), Subhash Kamath (chairman, ASCI and CEO, BBH and Publicis Worldwide, India), Atit Mehta (head of marketing, BYJU’s), Ashwiny Iyer Tiwari (artist, filmmaker and writer), Kainaz Karmakar (chief creative officer, Ogilvy India), Dr. A L Sharada (director, Population First), Nina Elavia Jaipuria, (head – hindi mass entertainment and kids TV network, Viacom18) and Shreyasi Jha (senior advisor – gender equality, UNICEF, New York)

The discussion has UNICEF as its knowledge partner, Colors as the industry partner, Havas Group as an associate partner and Clutter Cutters as the on-ground knowledge partner.

“Gender related stereotypes are formed at a very young age and prevent adolescents and young people from reaching their full potential. Advertising and media, more broadly, plays a key role in forming and perpetuating stereotypes. UNICEF is delighted to be the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices through advertising so every young person can live a life free from stereotypes and achieve their full potential,” said Jha.

“A few weeks ago we released the top lines of the results of a unique market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation. The IAA had facilitated this important research on gender representation in Indian advertising. On the 27th, UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in media and the impact on children and their future. This will truly represent industry as the voice of change,” said Megha Tata, managing director– South Asia, Discovery Communications India and president, IAA.

Jaipuria said, “Conversations and actions go hand in hand when tackling an issue as important and nuanced as gender representation in media and its impact. We are thus bringing together leaders across the ecosystem who can not only identify the change in discourse needed but also have the power to actually bring about that change.”

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