Agencies & Consulting: A Guide

J@vier M@rceli

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Enterprise consulting comes in many forms and provides a way for companies who are looking to increase their market share or workplace capabilities to receive expert advice. While a company may have the necessary staff and expertise in place to make these kinds of changes, consulting agencies and firms provide an outside point of view on market share, possible scenarios and outcomes, and where the competition currently stands. Whether a company is weighing a massive jump into a new market or simply wants to upgrade its technical infrastructure, consultancies can help.


Types of consulting services


IT consulting

IT consultancies work with organizations to ensure their technical abilities are on-par with where they need to be for them to continue to grow effectively. Their expertise can be invaluable whether a company upgrades its systems regularly or requires massive updates to legacy systems. In terms of upgrading technical capabilities, IT consultants are skilled in helping companies upgrade to cloud servers and systems, migrate data from one server location to another, replace legacy networking systems, introduce new software, and much more. Additionally, IT consultants may be brought in to aid with specific types of development projects, fix niche components on failing systems, or help with strategic technical development.


Strategy consulting

Strategy consulting helps provide organizations with an effective roadmap and possible blueprints for achieving growth and winning market share well into the future. Often, strategy consulting involves working with financial advisors to ensure goals and timelines can be reasonably projected and achieved. Plans are formulated through constant collaboration with leadership and teams throughout the company.


Business consulting

Business consulting involves companies working with specialists to determine the best ways to structure their organization. Business consultants typically have a wide range of business experience across many years and work with companies to help determine department structure, team and staffing needs, top-down organizational hierarchy, day-to-day workflow necessities, workplace environment, and business ethics.


Marketing consulting

Many companies who have a robust staff and a variety of teams within their workplace do not need to outsource their marketing work to agencies and instead rely on their internal staff members to get the job done. However, when it comes to creating an overarching marketing strategy, marketing consultants can be invaluable. These professionals work with company executives and marketing directors to forecast strategy to meet long-term goals, help design marketing funnels, create plans to break into new markets, and provide suggestions for decreasing churn and increasing conversions amongst qualified leads.


Brand consulting

When companies require a shift to better align themselves with their constantly evolving audiences, brand consultants are there to help. From influencing the company’s general PR approach and sense of representative “voice” to design, logo and visual imagery decisions, brand consultants utilize their expertise in perception and competitive analysis to help brands stand out in changing times, embrace new opportunities, and above all else, feel authentic.


Public relations consulting

Much like marketing and brand consulting, PR consultants help companies determine how to authentically communicate and address their audiences through earned opportunities. Many PR consultants will act as a liaison between companies and the public, while others may simply provide strategic advice and create materials for marketing teams.


Legal consulting

Companies without dedicated legal teams or who need additional advice when making a critical decision can work with legal consultants to help with a variety of legal needs. Common situations legal consultants provide assistance with include government regulations, settling IP/trademark disputes and reaching appropriate resolutions to lawsuits.

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