High engagement rates and shareability have made videos the staple of brands and audiences alike. In this panel discussion, moderated by Varun Duggirala, co-founder and chief content officer, The Glitch, panelists Utsav Malhotra, chief operating officer, Noise; Nick aka BeYouNick, digital content creator; Om Jha, associate director – media, PepsiCo […]
Internet Marketing
Facebook Highlights eCommerce, Metaverse Plans
Facebook Inc. CEO Mark Zuckerberg spent a good part of the company’s second-quarter earnings call Wednesday (July 28) speaking about the so-called metaverse to play down a warning that growth is likely to slow in the coming quarters. The social media giant warned investors that its year-over-year revenue growth would […]
Dan LHeureux Announces Magic Traffic Button, the World’s First Mobile Traffic App
Tech Life Media of Lynden, Washington has announced the product launch of the Magic Button, which is the world’s first mobile traffic app by Billy Darr. With just the press of a button, Magic automatically fires any website to 5.2 billion cell phones in just 60 seconds. This Magic Traffic […]
Tech Life Media Announces Mailer Link App for Email Marketing
Tech Life Media, a company based in Lynden, WA, has announced the availability of MailerLink, which is a breakthrough app that has the capability to allow the user to tap into 4.6 billion users worldwide. It is capable of sending traffic to any website, link, or funnel for the user […]
Websites face brief global outage linked to Akamai, Marketing & Advertising News, ET BrandEquity
World faces internet outage Many websites were briefly down in an outage sparked by a glitch in Akamai Technologies Inc’s systems, the second major disruption linked to the cloud company in about a month. “We have implemented a fix for this issue, and based on current observations, the service is […]
How tech won the pandemic and now may never lose, Marketing & Advertising News, ET BrandEquity
The wind was so strong, it blew tech into another universe of wealth and influence. In April 2020, with 2,000 Americans dying every day of COVID-19, Jeff Bezos, Amazon’s chief executive and the world’s richest man, announced he was focusing on people rather than profits. Amazon would spend about $4 […]
SUNCITY ADVISING ANNOUNCED AS A 2021 LOCAL EXCELLENCE AWARD WINNER BY UPCITY
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. SAN DIEGO, CA, USA, July 23, 2021 /EINPresswire.com/ — The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend […]
Raj Nayak-led jury announces shortlists for third edition, Marketing & Advertising News, ET BrandEquity
A total of 145 shortlists were announced under different categories for the third edition of Spott Awards 2021. The shortlists were announced on July 19, days after the jury met on July 16. There are 33 jury members including the jury chair. All 32 jury members are part of the […]
IAA to host virtual panel discussion with marcom leaders, Marketing & Advertising News, ET BrandEquity
The India chapter of the International Advertising Association (IAA) will host a virtual panel discussion with leaders of the marcom industry on 27th July at 3.30pm. Their subject will be gender sensitisation in media and its impact on children and their future. The panelists include Rana Barua (Hon’ treasurer, AAAI […]
Netflix growth plan tops Wall St watchlist as lockdown love fades, Marketing & Advertising News, ET BrandEquity
The company logo and view of Netflix headquarters in Los Gatos, Calif. (File photo) Netflix Inc’s plans to revive its slowing subscriber growth will be in focus when it reports second-quarter results on Tuesday, as lockdown binge-watching subsides and competition from Disney+ and HBO Max ramps up. Netflix has forecast […]
SJI Honored for Special Achievement in GIS
FOLSOM, NJ, July 15, 2021 (GLOBE NEWSWIRE) — Investor Contact: Dan Fidell(609) 561-9000 ext. [email protected] Media Contact: Dominick DiRocco(609) 561-9000 ext. [email protected] FOR IMMEDIATE RELEASE SJI Honored for Special Achievement in GISGeographic Information System Provider Esri Awards SJI at Virtual User Conference FOLSOM, NJ—July 15, 2021— Esri, the global […]
“If you started from scratch today, you just wouldn’t build things that way”
Covatic Chief Product Officer Dan Pike on future-proof ad solutions and why privacy-first targeting is like an electric car. Mobile Marketing: You began with a focus on helping broadcasters understand their mobile audiences better, and now you are positioning your privacy-first audience segmentation product A-Type as a solution to the far […]
Super effective techniques for digital branding, Marketing & Advertising News, ET BrandEquity
Indian firms aren’t far behind and have realised the importance of this transformation and realise that innovation isn’t just a competitive advantage but a necessity. (iStock image) By Shaunik SachdevTowards the end of 2019, my wife (then fiance) & I were setting up our house, coordinating from two different cities. […]